Ava Collins
Senior Product Designer
Summary
Product designer with 7+ years of experience shaping SaaS workflows, design systems, and conversion-focused product surfaces. Comfortable moving from messy product requirements to elegant UI, tested prototypes, and shipped outcomes.
Experience
Senior Product Designer
Northstar Cloud • Remote
- Led redesign of billing and onboarding journeys, improving activation by 19%.
- Built a shared component library with engineering, reducing design debt across 4 product squads.
- Introduced usability testing rituals that cut rework during feature delivery.
Product Designer
Pattern Studio • New York, NY
- Designed internal tools for operations teams handling high-volume workflows.
- Partnered with PMs and engineers to ship responsive dashboards and data-heavy interfaces.
- Created presentation-ready prototypes for enterprise sales and investor demos.
Projects
Design System Playbook
https://example.com/playbookPublished a practical guide for documenting tokens, component states, and adoption workflows across product teams.
Checkout UX Audit
Ran heuristic review and prototype sprint for an e-commerce checkout that later improved conversion and reduced form abandonment.
Education
BFA, Graphic Design
Rhode Island School of Design • Providence, RI
2011 - 2015